Cans! Glorious Cans! New Glarus to Start Canning Line

042116

Hey you’ll never guess what… New Glarus is going to start canning their beers. The above photo, via the grams, shows the canning line. They’ll start with Moon Man and follow with the mind-bogglingly popular Spotted Cow. This is good. Cans don’t shatter when you drop them, which is nice. And aluminum does a fine job of protecting the precious beer from sunlight and harmful UV rays and so forth. Canned beer used to get a bad rap, but that was because the beer in cans pretty much sucked. Cans are good. Long live cans.

Fun fact! Canned beer first went on sale in 1935. According to the good people at History.com, “the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production.”

Bonus fun fact! Via the Wisconsin Historical Society, “In September 1935, Schlitz became the first brand of beer sold in Continental Can Co.’s new crown top cans, which could be filled on standard bottling equipment.” Look at the damn thing.

042116a