The New York Times casts its steely gaze upon the trend of craft breweries utilizing bigger bottles for specialty beers: “22-ounce ‘bombers,’ 750-milliliter wine bottles, even three-liter jeroboams.” Brewers like the big bottles because of the potential for a higher price point, not to mention the fancy-pants attitude that a larger bottle allows. (“Damn right I’m having a beer with dinner! Have you seen this bottle? Pure class all the way!”) Consumers, on the other hand…
[W]hile large bottles do have their partisans, many craft-beer drinkers bristle at the format, which they see as the alcoholic equivalent of neighborhood gentrification. Although the traditional 12-ounce bottle is hardly becoming extinct, these fans lament that all the interesting, innovative new releases seem to go into bottles that cost as much as a good bottle of wine.
“Priced per ounce, a 750-milliliter bottle can be twice as expensive as a six pack,” said Michael Tonsmeire, an economist and home brewer in Washington.
Moreover, many beer drinkers are uncomfortable with the notion of drinking beer like wine, to be split among several people and pondered. And the idea of drinking a 750-milliliter bottle alone can be daunting.
The trend made a bit of local news last year, as the Great Dane began packaging its “Un-Leashed” series in bombers. I sympathize with the skeptics; 22 ounces can be a bit much when you’re on your own. Hell, I’ve got a couple of bombers sitting in my fridge right now taunting me. What, you can’t drink us all by yourself? Shut up, beer. No friends to share us with? SHUT UP SHUT UP SHUT UP.