Booze News: Pabst Coming Home! Sorta. Maybe.


Pabst, which started out in Milwaukee as the Best Brewery in 1844, reached its zenith in the 1970s, and eventually became the go-to beer for hipsters everywhere, may be returning to its homeland. Sort of. Pabst chairman and CEO Eugene Kashper, who bought the company in November 2014, is looking at opening a small brewery in Milwaukee (pronounced “mill-e-wah-que,” which is Algonquin for “the good land.”) The brewery would be Pabst’s “test kitchen.” From the Milwaukee Journal-Sentinel:

Kashper envisions experimenting with Pabst recipes for discontinued brands such as Old Tankard Ale, as well as beers made before Prohibition. He also wants to create new “cool products that we can sell locally.”

“It would really bring home what our brands are about,” Kashper said. “It’s American heritage. And it’s originality….We’re the domestic beer that’s not from the big multinational corporation.”

Pabst is based in Los Angeles and owns a slew of beer brands, including Schlitz, Old Milwaukee, Old Style, and, of course PBR. Come back to Wisconsin, Pabst. We miss you terribly.

Pic via the Wisconsin Historical Society