Dear Sweet Lord, It’s a 99 Pack of Beer

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So this is a real, actual, existing thing: A 99 pack of beer for $99. Austin Beerworks has boldly gone where no brewer has gone before and created this amazing piece of packaging genius for their Anytime Ale. This monstrosity is only available in select locations in Austin, and it seems you have to navigate your way through the jungle of social media to track ’em down. Nonetheless, this is fantastic. Watch the video announcing this marvel here, and spend the rest of your day in in a state of childlike wonder.

[Hat tip to Gizmodo]