Just Add Water: Powdered Alcohol is a Thing

Powdered alcohol

In a delightful slice of insanity, the Alcohol and Tobacco Tax and Trade Bureau has approved powdered alcohol, a.k.a. “Palcohol,” which is expected to hit retailers this fall.

The company’s website, which has been changed since approval from the TTB,   pitched the product as a solution to the ever-escalating cost of liquid alcohol.

“What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost,” the product’s promotional material read.

Bevlog has the legal nuts and bolts, including some of the insta-booze varieties: Lemon Drop, Cosmopolitan, and “Powderita.” Okay, sure. There’s really no way this will work out well.