Science! Beer Goggles are Real

Beer science!

Falling squarely into the category of things you already knew, a study from the University of Bristol’s Tobacco and Alcohol Research Group has found that yes, alcohol does indeed make people appear more attractive… in other words, beer goggles are a thing.

Volunteers were asked to look at photos of men, women and landscapes before and after drinking—and in every category alcohol affected their perceptions.

I’m shocked. You’re shocked. We’re all shocked. There is some debate as to whether this is actually making people appear to be more attractive or if it’s impacting the part of the brain that affects impulse control.

The area of the brain that makes us want to mate is the oldest part—and sited so far down it keeps functioning, however much we drink—until we are ready to pass out. This suggests the beer goggles effect is less to do with the level of attractiveness, and more to do with a lack of restraint and decision-making skills.

Next step? Field testing! The research team will be going into pubs to conduct real-world tests. Should be a blast. I may conduct similar tests myself in the not-too-distant future.