So here’s where all of your hard-earned nickels and dimes go:
Out of every $100 American consumers spend, about $1 goes to alcohol. That hasn’t changed much over the past 30 years.
But where we spend our money on alcohol has changed quite a bit. We spend a bigger chunk of our booze money in bars and restaurants. We spend less money buying alcohol at the store to drink at home.
I can verify this with a certain glum certitude. I think I’d have two full bottles of Hendrick’s at home if I’d spent my designated gin funds at a retail outlet instead of a bar last night. Damn you, social drinking.